We Are Original

ENDLESS STORIES. ONE ORIGINAL.

Iconic. Original. Timeless. Since 1873 Levi’s® has been worn by generations of fans, from pioneers to rebels, rockstars to presidents.

Now it’s your turn to share your story and show us how you live in Levi’s®.

To launch the We Are Original campaign, Levi’s® collaborated with Twiggy from Sleepless In Soweto, Siya from The Threaded Man and Maitele who were shot by photography trio, I SEE A DIFFERENT YOU.  These images and a video were shot to form part of a consumer call to action for the Levi’s® We Are Original Casting happening on Saturday 23 April.

 

Levis

 

The casting encourages Levi’s® fans to get styled up in their favourite Levi’s® and spend a day at Shine Studios in Braamfontein where they will be shot by I SEE A DIFFERENT YOU. They’ll also stand the chance of being featured in the We Are Original campaign as well as winning a year’s supply of Levi’s®. (T&C’S APPLY)

 

levis in studio

Find more info on the We Are Original campaign – http://weareoriginal.co.za

We Are Original Casting Information:

Date: Saturday 23rd April 2016

Time: 11am – 6pm

Venue: Shine Studios, Braamfontein, Johannesburg

www.levi.co.za

#WeAreOriginal

#LiveInLevis

Until next time, embrace your originality! Do it in Levis!

Nadia xo xo

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