ENDLESS STORIES. ONE ORIGINAL.
Iconic. Original. Timeless. Since 1873 Levi’s® has been worn by generations of fans, from pioneers to rebels, rockstars to presidents.
Now it’s your turn to share your story and show us how you live in Levi’s®.
To launch the We Are Original campaign, Levi’s® collaborated with Twiggy from Sleepless In Soweto, Siya from The Threaded Man and Maitele who were shot by photography trio, I SEE A DIFFERENT YOU. These images and a video were shot to form part of a consumer call to action for the Levi’s® We Are Original Casting happening on Saturday 23 April.
The casting encourages Levi’s® fans to get styled up in their favourite Levi’s® and spend a day at Shine Studios in Braamfontein where they will be shot by I SEE A DIFFERENT YOU. They’ll also stand the chance of being featured in the We Are Original campaign as well as winning a year’s supply of Levi’s®. (T&C’S APPLY)
Find more info on the We Are Original campaign – http://weareoriginal.co.za
We Are Original Casting Information:
Date: Saturday 23rd April 2016
Time: 11am – 6pm
Venue: Shine Studios, Braamfontein, Johannesburg
Until next time, embrace your originality! Do it in Levis!
Nadia xo xo