THE STORY OF THE POP IN SHOP WITH VOICES CLUB AND JO CARLIN
So I was guttered to have missed this incredible collaboration between these two powerhouses, but here’s what this new creative & beautiful space in Cape Town is all about!
VOICES Female Business Club, a professional networking club, has joined in collaboration with Jo Carlin in Cape Town to launch a unique and beautiful collaboration space in the heart of De Waterkant.
This striking 200+ sqm gorgeous design space has been the home for Jo Carlin design for over 5 years and is well known as the only stop for stunning contemporary furniture which can be tailor made to particular customer requirements as well as the quirky Jo Carlin character female fashion
Shelley Humphreys, the founder of VOICES last year May was searching for a new creative space for the club members to utilize and work and which “evokes a creative energy and inspiration for new ideas and motivation which is often sorely lacking in many co-working spaces currently offered”
The new collaboration working space offers a comfortable and beautiful lounge environment, with Jo Carlin’s striking furniture designs and art pieces on the walls creating a warm, comfortable environment with high ceilings exuding space to think, breathe and create.
Jo comments “The idea of collaborating with VOICES was very attractive as I view myself as a creative female and enjoy being in the company of others with a similar energy and outlook. This collaboration will bring new energy and creativity into the space and I’m very excited to see what will happen”
The PopInShop was an idea born from both Carlin and Humphreys who believed that other high end designers could benefit and add to the energy and creativity in the space.
They created the concept and are joined for the launch by another 4 international designers who will offer their products to the space, including:
Mani Bains – an award winning Denim Designer originally from the UK with over 15 yrs experience being the lead designer for Levi’s, EVISU, Wrangler and Tommy Hilfiger and now for the past 2 years created a high end male and female denim collection, namely DIVA jeans and Kings of Denim.
Marlena Groengard Danish Designer and stylist whom have lived and worked in Copenhagen, Paris, Milan and New York offers MARA – beautifully designed jewellery, some with precious stones, and ostrich leather handbags.
Italian born Andrea Cisari will be presenting his iconic sunglass brand Ross & Brown an Italian eyewear brand established in 2013 with headquarters in London. Today, Ross & Brown products are sold in the most exclusive boutiques and finest optical stores all around the world.
British born Stuart Bishop will showcase his timepieces collection TRIDENT which are functional and minimalist in form, high regard for the principles of contemporary design and all with affordable prices.
Carlin and Humphreys are keen to keep the PopInShop story and shopping experience alive by including other designers into the space throughout the year, “we want to keep the customers engaged and coming back to see what’s new” comments Humphreys “we want to create an experience of inspirational purchasing with value and products not easily available at other retail outlets”.
The PopInShop is open for business Monday to Friday 9am-5pm and Saturdays 10am-1pm. Pop In and see us and join the collaboration.
So my weekend plans involve surrounding myself with beautiful pieces whilst taking a tour of this amazing space – keen to join me?
Until next time remember, Boss Chics don’t Compete…they Collaborate!
Nadia xo xo
Pic credits VOICES Club
Nadia Singh 
